17 June 2013 – Since April, KACO new energy GmbH has been running a branch office in the Emirate of Dubai. All sales and support activities for local partners in the MENA region are being coordinated from there.
KACO new energy GmbH is consistently pursuing its internationalization strategy. In April 2013, the inverter manufacturer opened its sales office in the Emirate of Dubai. From the capital city of the same name, the Germany-based company, which is among the leading suppliers in the PV industry, will serve the markets in the United Arab Emirates, the Middle East and North Africa. The local employees are also coordinating the recently concluded collaboration with the electronics manufacturer AEC (Advanced Electronics Company) from Riyadh. Under the Memorandum of Understanding AEC will carry out production and service in what is referred to as the MENA region. So with the new office in the major commercial capital of the Persian Gulf, KACO new energy has succeeded in doubling its presence in these emerging markets within a very short period of time.
The great importance that KACO new energy places on the markets in the MENA region is also reflected in the choice of personnel. Andreas Seybold manages operations together with Marc Lamsfuss. The former was Head of Sales at KACO new energy for many years. "Against the backdrop of the global energy revolution, and with such intense sunlight, the entire region is predestined for using solar power. Even in the local OPEC states, we are starting to see a change of heart accepting that the only sensible way to satisfy the hunger for energy is to use PV. We have excellent prerequisites for this here, so why not use them? We cannot continue to pour valuable oil into the wrong channels", says the internationally experienced Andreas Seybold who is a graduate business administrator and industrial engineer.
The branch office in Dubai will offer its sales territory virtually the entire product range of inverters starting at 10kW AC and above. There could not be a more perfect match for the dusty and very hot climatic conditions that prevail in this region than the durable and reliable "made in Germany" quality which KACO new energy has been delivering since 1999. The project experience the company brings with it as a pioneer of inverter technology also gives it a decisive competitive advantage in the new markets; KACO new energy is able to make a significant contribution to the seamless planning and implementation of complex projects in the fields of IPP and PPA in particular.